Designed Creative Systems for NerdWallet's Brand Studio
At NerdWallet's Brand Studio, I led design operations for a 20+ person creative team spanning design, copy, and engineering. I built the systems that allowed the team to scale without sacrificing quality, implementing structured intake, sprint planning, and the studio's first capacity planning and allocation model to bring clarity to bandwidth and prioritization.
I also directed the migration from Wrike to Asana, creating scalable workflows and reusable templates to support adoption. Alongside operational improvements, I developed a custom AI review tool modeled after the Creative Director's feedback style, enabling creatives to self-QA and improve delivery while maintaining high standards across content, marketing, and product initiatives.